7 Business Photography Tips to Increase Your Bottom Line
Imagine searching for a new home and you come across two properties that are shaping up to be the perfect fit for you and your family. When you swing by for an in-person inspection, however, you discover the options are worlds apart. One home looks well maintained and features a stunning landscape while the other looks like it’s been neglected for the better part of a decade. In the blink of an eye you realize what you thought was going to be a difficult decision is now rather easy.
That’s because whether we like to admit it or not we are prejudiced by appearances. In fact, our brains process visual information 60 times faster than words alone, so it’s plain to see how as you’re gazing at a home in a state of disrepair your brain has subconsciously eliminated it from the running and is probably already picking out window treatments for the charming one. Image matters.
So, how does this translate to your business? You need online presence with curb appeal. More people than ever are shopping from home even when it comes to big purchases and what they see first has a huge impact on how they perceive your brand.
