Brand Photos Help MedSpa Business Owners to Enhance Online Presence
Not all business owners are comfortable boasting about themselves online, but in the digital age if you’re not talking about your business no one is listening. It’s hard for your message to be heard, or for you to want to share your work with the world if you don’t have a professional image to match your expertise. Fortunately, Anthologie is a Minnesota-based commercial photography studio here to help small business owners take their online presence to new heights. A custom photo library is a great tool to help health and wellness businesses owners to guide their prospective patients and clients along their journeys.
Kami Misra (right), a Board Certified FNP-C specializing in aesthetics and wellness, discusses skin health with a client at her Rochester, MN-based practice Pavaj Aesthetics.
Health and Wellness Marketing Photography FAQ
Why do I need custom photos for my health and wellness business?
As a health and wellness business owner it’s important that your online presence matches the level of professionalism and training you’ve invested into your own career and business. Prospective clients need to feel comfortable with you engaging with their most important asset — their own bodies. High-quality images that showcase you as a health expert of integrity are critical to your marketing pursuits.
Can I use AI-generated photos for my business marketing photography?
You definitely can create your own images with AI for your business, however, it takes away from the messaging central to your online marketing success. Once an image is generated with AI it becomes public domain, meaning all of your competitors have access to use the same imagery for their own needs, making it more challenging for you to differentiate your business from the rest. And similar to how the public views stock photography, AI images do not help to build trust with your prospective clientele. In fact, many online viewers feel just the opposite. Custom photography brings your personality and that of your business to life!
What types of photos should I have for my health and wellness business?
It’s great to provide a consistent brand photography aesthetic to your photos. A similar color palette to your compositions is ideal. Be sure to create photos in your actual practice and not on set. This adds a layer of trust when your patients come in for their first visits as they will notice what they see in person is the same as what they’ve already seen online.
Create photos that highlight the client experience and be sure to show you or your wellness practitioners as the experts guiding the journey. People buy from those they know, like and trust. Photos that are true to the business and feature yourself and staff as professional and confident help to reinforce this messaging.
In addition, photos with details, products and services are a fantastic way to elevate your social media posting as these unique photos will capture attention while your viewers scroll their feeds and can be used in tandem with the content you want to share.
When should I schedule my health and wellness business photo session?
While many business owners would prefer to create photos without the distraction of patients during regular business hours it isn’t always possible. Be sure to discuss this dynamic with your photographer as they may not be comfortable working a photo shoot on a typical day when you may need to pause photos to handle business. Anthologie has experience creating photo libraries when it’s business-as-usual and when the practice is set up specifically for a photo session.
Who should be in my photos?
The subjects of your brand photos should reflect your clients and those you’d like to attract. Depending on your project scale you may even opt to bring in models. However, it’s not uncommon for friends, family and real patients to help answer the call and help elevate your marketing success! Let’s chat today about a brand photo strategy for your MedSpa or health and wellness busines.
