Anthologie Blog
Telling the world's greatest story — yours
Bringing a new product to market is an exhilarating prospect, but also one that can leave business owners with fits of anxiety wondering how their new offering will be received. Don’t leave your brand image to chance. In an era of high-quality cameras in just about every pocket, product photography is still one marketing asset that should handled by a professional. The images you share impact your perceived brand value — an opinion it takes your online viewers less than a second to create.
Jason Gillis came to me with a problem I was determined to solve. His new business and its website were up and running but he was ready to take it to the next level. In order to do so he really needed some engaging photos of his facility and its services. The problem? His business, Launch Club, is focused on improving a golf player’s swing and performance through the use of an indoor simulator. And while I had more than two decades of experience getting golf action photos on the course the indoor setup is worlds apart. With some planning, however, I knew we would be able to get the high-quality marketing photos Gillis desired.
Amid the buzzing of chainsaws and the purposeful taps from rubber mallets there is laughter and conversation swirling in the workshop. Old-world tools and traditional building techniques dovetail with the series of GoPro cameras documenting the action and the battery of power tools standing by at the ready. Welcome to the world of Glenn Switzer, owner and visionary at The Gardens of Castle Rock, a true one-of-one outdoor wedding venue near Northfield, MN.
It takes online viewers less than a second to form an opinion about your brand and its perceived value. One way to ensure you’re not turning prospects away is with professional group photography that showcases your team as professional and trustworthy. The alternative, dated and poor-quality pictures, can actually have customers wondering how seriously you take your work or if you’re even still in business.
However, I can sympathize with business owners struggling to invest in a team photo session. I know it’s not uncommon to finish your photos only to have a team member move on or relocate within weeks.
As construction trades professionals you know customers are experiencing a lot of emotions as they shop for a contractor to help bring their dreams into reality. They may be curious, anxious, stressed and excited all at the same time. When they’re investing their hard-earned money the last thing they want is to worry about being duped. It’s up to you to be a calming force in the decision-making process. One of the key ways to do this is by showcasing the work you have already done for others.
We help our clients to exceed their marketing goals with custom, branded photography and engaging event photos. Let's tell your story today!
612-419-7009 | dan@theanthologie.com
